Video Conferencing

One problem that many companies have faced when looking to join the video enterprise space is the failure to utilise video conferencing technology correctly, despite some great investment costs. This can mean an unnecessary loss of money and disappointing results considering the potential for success if used correctly.

To combat this issue, many Enterprise Video (EV) companies have been working with their video conferencing equipment previously purchased. No need to leave your Polycom and Cisco cameras to gather dust at the end of the table!

Example systems to adopt in order to use existing video conferencing equipment are VBrick’s TCS integration or Kollectives Konnector software.

VBrick, a company who deploy bandwidth saving solutions using DME’s, have an extensive integration with Cisco TelePresence Content Server (TCS). This enables anyone who has a Cisco Unified Communications Management (CUCM) infrastructure to use all their current in-room cameras to broadcast as part of a webcast, instead of having to buy new production equipment.

These cameras are designed for the enterprise and still have great production quality. The cameras are already set up as part of a framework that can be pulled into a one-to-many broadcast and add diversity in your webcasts.

Kollective in turn offer cloud-based solutions that utilise the power of their Enterprise Content Delivery Network (ECDN) to bring immediate IT improvement without the need to buy new hardware. They are currently working on a software called ‘Konnector’, which provides an alternative to focusing on single cameras, instead using production equipment which takes entire video conferencing agnostic to that platform, integrating it with its own bandwidth saving technology and webcasting platform.

What this really means is that you are given extended capabilities, as well as using the existing cameras in the video conferencing setup. You can also pull in elements from a webcam, giving you a more versatile system to deploy.

Aside from these helpful technologies, there are still options to use current systems to ensure a successful video conferencing system. For a business to be successful, they have to be consistently efficient, from financial expenditure to project management. In reference to 27partners Enterprise Video curve, the journey towards adopting the biggest and most exciting technology is not always instantly achievable.

Beginning this journey using standard video technology for webcasting is a simple and effective way to improve internal business management, without huge financial burdens. There is no need to buy expensive professional studio cameras and equipment if you have standard webcasting equipment, which can be utilised easily. Knowing this could save you a considerable amount of money, an undeniable plus.

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