VR Series- Samsung Gears up for the future

Meet the Samsung Gear VR, an innovative Virtual Reality platform, which has found the ideal balance between retaining high class immersive visuals and being simple to use and reasonably priced. It fills the gap between the affordable Google Cardboard and the cinematic masterpieces of the Oculus Rift and HTC Vive. Described by Samsung as “the biggest thing to happen to phones ever” it adapts a lightweight headset to fit with a Galaxy smartphone as a portable VR device system.

It cuts back on the faff, without separate controllers and motion sensors; everything can be managed from the central headset. Built into the sleek design of the headset is a touch pad with arrows and a ‘back-button’, where the footage and onscreen monitor can be controlled. With a 96 degree field of view and a charging port for mobile devices it is arguably the simplest VR device aside from Google Cardboard.

Null It cannot be denied that VR is the future of technology both at home and in business. Having only been commercially launched in November 2015 the Virtual Reality Company Oculus, who Facebook brought in 2014, revealed that there were 1million users of the Samsung Gear in April this year alone.

The new addition to Gear is RelayCars, a game which uses elements that can be adapted for the retail industry. It centralises itself around a virtual showroom, allowing you to see both the interior and exterior of a vast range of cars. Alongside this, you can watch the cars test out a track, fully immersed in the show room cinema. This game is a guaranteed success with a showroom that regularly updates itself to show off new cars.

Gaming is only a small part of Gear’s VR potential. For all businesses, using virtual reality could be the key to the future of successful advertising and memorable marketing. McDonalds took the challenge and created Happy Goggles, their own Google Cardboard net built within the illustrious happy meal box.
Once you have eaten your meal and built the goggles you have access to play Slope Stars, a skiing game which comes with the meal and is tied to the Swedish recreational skiing holiday. As a stroke of marketing genius VR immersion is much more memorable than typical advertisements, fewer external distractions mean customers entirely focus on the message in hand. Combined with this is the popularity of VR, which might mean choosing to use it gets you positive media exposure.

The endless possibilities for product and retail experiences and opportunity for education and recruiting training means all expanses of business can adopt VR, with Samsung Gear being one of the best quality systems for money new users can purchase. The Gear could give potential employees a feel for what they would be doing in the company, saving on time and effort if they decide it is not what they are looking for. Companies can extend their product range by designing their own VR experiences that complement existing products and increase interest and sales. Versatility of the Gear even extends to training our future dentists, providing them with a set of virtual teeth to work on. Null

For all businesses looking to adopt Virtual Reality in the future, the Samsung Gear is a safe starting point. Being easy to set up and manage, it still emulates visual worlds well and has a high level of interactivity that the Google Cardboard lacks.

To learn more, keep yourself updated with our weekly feature articles on VR!


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Great article its good to see useful technology information get out there for free. If anyone reading this article is looking for more information on this subject, we run a technology blog based around mobile phones, which can also teach you a few useful facts.

on January 8, 2021 at 2:17 pm Reply |